Do you remember the Mini Cooper USA marketing promotion? The company distributed RFID key fobs to Cooper owners where interactive billboards read the tags and flashed personalized messages.
In case you missed it, the company created a promotion where an animated Mini Cooper on an electronic billboard illuminated the drivers name on certain toll roads in cities that use EZPass, such as Chicago, New York, New Jersey and California.
Consumers who bought Mini Coopers were asked to register their key fob, which has an embedded RFID chip. Each time the driver approached one of these billboards on specific toll roads a talking car would appear, along with the person's name who registered the key fob.
Have you heard about other marketing and advertising campaigns using RFID or near field communications? Send me a note at rfid.cmp@gmail.com.
